..................SIGHT
Ghost signs are hand painted messages that have faded on walls. They usually identified or advertised a business. Some are barely visible because they've been painted over. Others have taken a beating from nature’s elements. Painting signs required skill. It was a respected craft. These men went out there and typeset with paint and brushes. They were called ‘Sign Writers’.

I find hand-painted advertising esthetically pleasing because it doesn't clutter our visual field. The message is integrated onto existing structures. Today there is so much useless ‘street furniture’ from billboards to columns that block our path and our view. It’s just loud visual noise.

The ghost sign on this old industrial building still has life to it. I think signage is rooted in time. In this case their ‘product catalogue’ is simply painted on their wall. This would never happen today.